| Make it Rain, Make it Rain "Make
It Rain" is the first official single from Fat Joe from his album entitled
Me, Myself & I featuring Lil Wayne. Others have incorporated the catchy phrase
in their lyrics and the phrase has been depicted by gentlemen who bring large
quantities of paper money to a strip club and throw the money in the air, thereby
showering the strippers in cash in an effort to persuade them to have $eX with
the rainer. Its Bowl Season in college
football and the networks and other corporate sponsors are making it rain across
the 20 bowl games that will be played over the 3-week period between December
20, 2007 and January 7, 2008. College athletic director across the country will
get rained on from the payout of $187 million this season and $2.1 billion over
the next decade. In the past five years, they have paid out $820 million to bowl
participating schools. The $187 million payout
will leave plenty of wet weather for Fox and ABC have committed a combined $300
million to air the BCS games. The BCS is the Bowl Championship Series, a five-game
arrangement for post-season college football that is designed to match the two
top-rated teams in a national championship game and to create exciting and competitive
matchups between eight other highly regarded teams in four other games. The bowl
games participating are the Tostitos Fiesta Bowl, FedEx Orange Bowl, Rose Bowl,
Allstate Sugar Bowl and the BCS National Championship Game. More than $10.5 million
was paid last year for media rights to the rest of the bowl games. The
starting lineups of most of the teams participating in this years' bowl season
will be dominated by young Black men who "will not be making it rain."
Those fortunate to make it to a BCS game will be treated to gifts including either
digital cameras, nintendos, ipods, or wiis and watches, luggage and/or sports
apparel worth a few hundred dollars.
If
you have questions or require additional information, please contact Everett L.
Glenn, Esq. at eglenn@espsportslawpro.com
or call 562.619.8460.
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