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SHEILA
GILMORE
- Chief Marketing Officer
Sheila Gilmore
is the Company's Chief Marketing Officer. A 22-year marketing and
advertising executive, Sheila's experience includes strategic planning,
brand and campaign management, creative services, direct response
marketing, event planning, market research, product development,
and database management.
Sheila began her cable career with Valley Cable in Los Angeles,
CA and has moved onto hold positions of increasing responsibility
in the marketing and sales, culminating with the launch of the Gilmore
Group, a full-service marketing and advertising company specializing
in integrated marketing solutions to a diverse roster of clients
in the entertainment, corporate and non-profit industries.
Prior to launching
her company, Sheila was the Vice President, Sales and Marketing,
West Division for Charter Communications. In this role Sheila was
responsible for the strategic development and implementation of
the day-to-day marketing activity for all product lines and sales
channels in the West Division, serving over 1.1 million customers
in California, Nevada, Oregon, Washington, and Texas. In this role,
Sheila also made all programming selection decisions for the Division.
Prior to joining
Charter Communications, Sheila was the Director of Acquisition for
Time Warner Cable, Los Angeles Division. Sheila was responsible
for all acquisitions efforts for Time Warner’s cable systems
serving communities in the West San Fernando Valley, The City of
San Fernando, Canyon Country, South Pasadena and San Marino, Orange
County and South Bay. These systems service over 350,000 customers
in the Los Angeles area and with Sheila’s help, have all successfully
launched digital cable services, Video on Demand, High Definition,
and High Speed Data.
Sheila played
an integral part in the Time Warner marketing organization that
has consistently posted among the highest customer growth rates
in all of Time Warner. In fact, as a result of Sheila’s marketing
activities in recent years, the West Valley cable system has achieved
the highest customer penetration levels, at 63%, of any franchise
area in the City of Los Angeles.
Sheila
has been named employee of the year by Cablevision and Woman of
the Year by Women in Cable & Telecommunications. Sheila received
the Cable & Television Association for Marketing's mark Award
and the Excellence Award for Multi-Cultural Television Commercials
from the National Association for Multi-Ethnicity in Communications
(NAMIC). Sheila is a member of NAMIC's National Board and was event
co-chair for 5 NAMIC Vision Award Shows.

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